The B2B Agenda - What's on the Minds of Forward-Looking Executives?
Building on extensive input from a diverse group of 72 senior marketing executives and CMOs in larger B2B firms, as well as 30 academic thought leaders, the B2B Leadership Board at ISBM recently completed its major exploration to help shape the B2B agenda in years to come. What emerged is a rich picture of what’s on the minds of an accomplished group of B2B leaders – and the beginnings of a blueprint for what’s ahead.
In this webinar, Fred Wiersema will discuss key findings and insights, and provide thought-provoking perspectives on major challenges and opportunities we are facing in the B2B domain.
Among the topics covered will be:
April 29, 2013 1:00 PM Eastern