In this 1 hour webinar, Ralph Oliva, Executive Director ISBM, will  summarize key insights and highlights from the ISBM Member's Meeting, "Analysis, Analytics & Answers - B2B." Based on one of the key challenges identified by the ISBM B2B Leadership Board (including CMO's from Member firms and lead academic researchers), this meeting will focus on how to deal with the flood of information, data and communication that B2B marketers grapple with.  You’ll hear what leading-edge firms are doing, how they got started, and what helpful tips and approaches have been taken.  Case studies from Emerson, Parker Hannifin, WESCO, Teradata, Dell, GE, RGL Forensics and more!  You will also hear insights and direction from leading B2B academic researchers and thought leaders on mobilizing analytics.