Across the spectrum of ISBM member firms, we begin to see a pattern of where the corporate marketing function can, should, and is having a powerful role. President and Cofounder at Blue Canyon Partners, Atlee Valentine Pope, and Ralph A. Oliva, Executive Director of ISBM have pulled their experience in working with CMOs at business-to-business firms to identify and describe the 10 key roles emerging for an effective B-to-B corporate marketing function. They'll go through each of the roles and discuss experiences and cases on each one, pointing the way to strong business-to-business corporate marketing practice.  Insights in each of these roles will be important for virtually anyone in B-to-B, whether in a corporate or SBU function - strategic or tactical. Tune in to get insights, knowledge from cases, and some important focus on how the business-to-business marketing function can work better, and be better connected across your firm.