In this 1 hour webinar, we will  summarize key insights and highlights from the ISBM Member’s Meeting, "Linking Marketing, Sales, and Innovation To Drive Profitable Organic Growth."  Based on one of the key challenges identified by the ISBM B2B Leadership Board (including CMO's from Member firms and lead academic researchers), this meeting will focus on how to strengthen the working links across the marketing, sales, and innovation the processes in B2B firms. The B2B agenda, a report from the B2B Leadership Board, especially highlights the critical role of marketers in bringing understanding of market dynamics - as well as the real voice of the customer - to the processes by which new offerings are conceptualized, produced, and sold.

Case studies from Kimberly-Clark Professional, Dell, and 3M along with insights and direction from leading B2B academic researchers from Harvard, Penn State, the University of Houston, and Georgia State will help B2B marketers create common language, drive organizational realignment, and align and simplify processes to bring more efficient and effective new value creation to their firms.