Amid the chaos of social media, we're all trying to figure out where to focus. We're pretty convinced that social media can indeed support B2B marketing, but how do we sort through the seemingly endless array of tools, channels, networks, and opportunities?

Fortunately, the fundamentals of B2B marketing remain the same: Identify market opportunities, craft compelling offers, build awareness and interest, strengthen customer and stakeholder connections, help accelerate sales. The key to social media strategy is remembering that the fundamentals come first.   

For marketers interested in learning from industry leaders, this webinar will explore how top B2B technology companies, including Cisco, EMC, IBM, SAP, and Xerox are successfully socializing marketing strategy and programs -- while keeping a clear eye on the top and bottom lines.

Building on these lessons learned, the webinar will also present a strategic framework for applying social media to existing programs and priorities. With the framework in hand, participants can more easily sort through the hype and assess what makes sense and how best to invest.