Digital marketing presents many challenges and opportunities for B2B organizations that rely heavily -- and for good reason -- on trade shows, sales reps, and traditional marketing collateral. In our webinar we will highlight some of the strategic considerations confronted by B2B marketing organizations as they navigate a both/and world on limited budgets and with an expanding variety of human skills and expectations among both employees and customers. In particular, we will introduce four key concepts:

-New dimensions in multi-channel marketing
-Long tails for content, offering, and customers
-Some properties of online advertising
-Social media for B2B contexts.

Join us for this great one hour introduction to Digital Marketing for B2B.  Click on this link for more information on the July 16-17 seminar that will dive into the above topics in more detail.