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Why Bold Innovation? Because
traditional product development – doing more of the same product improvements,
extensions and modifications – does not
deliver the sales impact needed to grow the business. The answer is product
and service innovation, but a different
type of innovation than most companies do. The need is for bold innovation, not just traditional
product development – bolder, bigger solutions, products and business concepts.
I you want your innovation effort to be a bit bolder, the topics we'll highlight should be "right on target" for you:
- Product innovation and technology strategy – a strategy that
focuses your business’s R&D efforts on the most attractive arenas –
the engines of growth for the future. Find out how to develop this
innovation strategy.
- Big ideas lead to big concepts and big solutions – 25 proven
ways to create big innovation ideas. See which methods might work for you.
- Making the right investment decisions – having the appetite to
invest in bolder, riskier projects, and understanding how to evaluate
these ambitious projects.
- Driving these risky projects through the ‘fuzzy front end’, into
development, and finally to market means that you need the right
idea-to-launch system that is designed to handle these “big concept” ideas
and projects -- a re-invented
gating system, Agile, Adaptive and Accelerated.
- Leadership from the top – having the right climate and culture
for innovation.
So join us for this great one hour introduction to the keys to Bold Innovation.
Click on this link for more information on the Sept 23-24 seminar entitled “Bold Innovation” that will dive into the above topics in more detail. http://isbm.smeal.psu.edu/training/courses/bold-innovation