ISBM Knowledge Community

Welcome to the ISBM knowledge community!

In this new "place," we'll be assembling knowledge resources on B-to-B Marketing for ISBM Members - resources created with your support. And more!

We hope to grow this into interactive site for the advancement of the practice of business marketing. A place to share news and views, fresh insights from the field, benchmarking case discussions, and to build personal friendships across the business marketing community.

Please: come, learn, discuss, contribute!

Upcoming Live Webinars
(2012-06-07) Building B-to-B Marketing Connections to the "C Suite:" Stronger, More Effective Dialog with the CEO, CFO, CTO
At our Members Meeting in Dallas we probed ways to clarify the role of B-to-B marketing in driving organic growth, cash flows and asset values, and how to better communicate this to the Chief Executive offices of the firm. We heard from thought leaders such as Adrian Slywotzky of Oliver Wyman on the role of demand generation and business strategy, Professor Malcolm McDonald of Cranfield on the ten questions CEOs and CFO’s ask their marketing team – and the answers they should be receiving. Cases from Kennametal, Parker Hannifin, Dresser, and more.

Carlos Cardoso the CEO of Kennametal, gave an inspirational talk outlining how the role of marketing has had a tremendous impact on the business of Kennametal and its organic growth.

In this 1 hour seminar we’ll attempt to summarize key insights and highlights from this meeting.
Formats Available: Webinar
Original Webinar Date: June 07, 2012
On-Demand Release Date: Available Now
MORE INFO
(2012-06-21) How to Buy Market Research: Becoming a Smarter Client
Much has been written about how to be a good consultant - what pleases clients and what annoys them. In this highly informative and entertaining webinar, long-time market research guru Gerry Katz turns the tables!  You'll learn how to become a smarter and more informed purchaser of market research and how to increase the value of what you get for your money.

Formats Available: Webinar
Original Webinar Date: June 21, 2012
On-Demand Release Date: June 22, 2012
MORE INFO
Welcome to Ralph Oliva's B-to-B Blog!
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B-to-B Marketing Fundamentals Don't Change (Long)
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