ISBM Knowledge Community

Welcome to the ISBM knowledge community!

In this new "place," we'll be assembling knowledge resources on B-to-B Marketing for ISBM Members - resources created with your support. And more!

We hope to grow this into interactive site for the advancement of the practice of business marketing. A place to share news and views, fresh insights from the field, benchmarking case discussions, and to build personal friendships across the business marketing community.

Please: come, learn, discuss, contribute!

Upcoming Live Webinars
Collapse Managing Change … Successfully
Elements of your growth strategy and of your strategy to improve results in an underperforming division are inevitably going to require that you define and implement changes to your firm's existing business model.  Your firm can't avoid them – and probably doesn't want to avoid them in your efforts to drive growth and improve profitability.

But it is a fact of life that challenges exist that are associated with essentially every dimension of transformation to a business model.  Those challenges can disrupt the implementation process and result in outcomes in which the hoped-for results are not realized.  What is important is that at the top of the list of challenges are things you can control – the implementation process and internal responses to the actions that your firm is taking.  The results can be all that you had hoped for when you defined your strategy and identified changes that can help to drive growth and improve profitability, but that will only happen if you and your executive team take on the major responsibility of managing change in your firm’s business model.
 
In this webinar, research related to the management of changes in a firm's business model and to best-in-class implementation is described and translated into action recommendations that a firm can use to ensure that the hoped-for outcomes are actually achieved.  Case studies are reviewed to suggest what firms have done to ensure success and to identify barriers and challenges that can lead to problems and disappointing results.  

Webinar participants will learn what business model changes are most likely to pose challenges, what barriers to success are linked to such actions, insights as to how to best manage complex implementation processes, and what a firm's leadership team can do in order avoid disappointments and ensure success.

Who Should Participate:
  • Leaders of Change Management Initiatives and Tasks
  • Strategic Planners
  • Human Resource Executives
  • Marketing Leaders
  • Individuals Responsible for the Firm’s Management Processes
  • Individuals Responsible for "New" Market, Channel, and Product Initiatives that Involve Significant Differences from Elements of the Firm’s Existing Business Model


Formats Available: Live Webcast
Original Webinar Date: August 28, 2014
On-Demand Release Date: August 29, 2014
MORE INFOMORE INFO Managing Change … Successfully
Collapse ISBM Members Meeting September 2014 Summary Highlights

In this 1 hour webinar, we will  summarize key insights and highlights from the ISBM Member’s Meeting, "Linking Marketing, Sales, and Innovation To Drive Profitable Organic Growth."  Based on one of the key challenges identified by the ISBM B2B Leadership Board (including CMO's from Member firms and lead academic researchers), this meeting will focus on how to strengthen the working links across the marketing, sales, and innovation the processes in B2B firms. The B2B agenda, a report from the B2B Leadership Board, especially highlights the critical role of marketers in bringing understanding of market dynamics - as well as the real voice of the customer - to the processes by which new offerings are conceptualized, produced, and sold.

Case studies from Kimberly-Clark Professional, Dell, and 3M along with insights and direction from leading B2B academic researchers from Harvard, Penn State, the University of Houston, and Georgia State will help B2B marketers create common language, drive organizational realignment, and align and simplify processes to bring more efficient and effective new value creation to their firms.

Formats Available: Live Webcast
Original Webinar Date: October 06, 2014
MORE INFOMORE INFO ISBM Members Meeting September 2014 Summary Highlights
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