ISBM Knowledge Community

Welcome to the ISBM knowledge community!

In this new "place," we'll be assembling knowledge resources on B-to-B Marketing for ISBM Members - resources created with your support. And more!

We hope to grow this into interactive site for the advancement of the practice of business marketing. A place to share news and views, fresh insights from the field, benchmarking case discussions, and to build personal friendships across the business marketing community.

Please: come, learn, discuss, contribute!

Upcoming Live Webinars
(2010-02-16) Transforming Product-Dominant Firms into Profitable Service Providers
 On June 22, Steve Brown and colleagues published an article in the Wall Street Journal to discuss how many manufacturers and other product-dominant companies are aggressively offering for-pay services as a way to stand out from the competition and open up new streams of revenue.  In alignment with this article, ISBM and the CSL are presenting a free, interactive 60 minute webinar highlighting the insights on this topic.

In this webinar, Steve will highlight why this movement is occurring, what pitfalls need to be overcome and the "how to's " of driving profitable service revenue for product-dominant firms.  Throughout the presentation, we will feature polling questions, chat functions and interaction so you can learn how others involved in the product-to-services journey are progressing, and ask questions as the webinar is in progress.  The content of the webinar draws from learnings from CSL member companies, over 20 case studies, plus a major survey of over 350 firms.  

This webinar is highly recommended if you are from a manufacturing or other product-dominant organization that is looking to make the move to offering services as a key differentiator.   

Formats Available: Webinar
Original Webinar Date: 02-16-2010
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