ISBM Knowledge Community

Welcome to the ISBM knowledge community!

In this new "place," we'll be assembling knowledge resources on B-to-B Marketing for ISBM Members - resources created with your support. And more!

We hope to grow this into interactive site for the advancement of the practice of business marketing. A place to share news and views, fresh insights from the field, benchmarking case discussions, and to build personal friendships across the business marketing community.

Please: come, learn, discuss, contribute!

Upcoming Live Webinars
Collapse Managing Change … Successfully
Elements of your growth strategy and of your strategy to improve results in an underperforming division are inevitably going to require that you define and implement changes to your firm's existing business model.  Your firm can't avoid them – and probably doesn't want to avoid them in your efforts to drive growth and improve profitability.

But it is a fact of life that challenges exist that are associated with essentially every dimension of transformation to a business model.  Those challenges can disrupt the implementation process and result in outcomes in which the hoped-for results are not realized.  What is important is that at the top of the list of challenges are things you can control – the implementation process and internal responses to the actions that your firm is taking.  The results can be all that you had hoped for when you defined your strategy and identified changes that can help to drive growth and improve profitability, but that will only happen if you and your executive team take on the major responsibility of managing change in your firm’s business model.
In this webinar, research related to the management of changes in a firm's business model and to best-in-class implementation is described and translated into action recommendations that a firm can use to ensure that the hoped-for outcomes are actually achieved.  Case studies are reviewed to suggest what firms have done to ensure success and to identify barriers and challenges that can lead to problems and disappointing results.  

Webinar participants will learn what business model changes are most likely to pose challenges, what barriers to success are linked to such actions, insights as to how to best manage complex implementation processes, and what a firm's leadership team can do in order avoid disappointments and ensure success.

Who Should Participate:
  • Leaders of Change Management Initiatives and Tasks
  • Strategic Planners
  • Human Resource Executives
  • Marketing Leaders
  • Individuals Responsible for the Firm’s Management Processes
  • Individuals Responsible for "New" Market, Channel, and Product Initiatives that Involve Significant Differences from Elements of the Firm’s Existing Business Model

Formats Available: Live Webcast
Original Webinar Date: August 28, 2014
On-Demand Release Date: August 29, 2014
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