ISBM Knowledge Community

Welcome to the ISBM knowledge community!

In this new "place," we'll be assembling knowledge resources on B-to-B Marketing for ISBM Members - resources created with your support. And more!

We hope to grow this into interactive site for the advancement of the practice of business marketing. A place to share news and views, fresh insights from the field, benchmarking case discussions, and to build personal friendships across the business marketing community.

Please: come, learn, discuss, contribute!

Upcoming Live Webinars
Collapse ISBM Webinar - Overview of March Member
 

In this 1 hour webinar, Ralph Oliva, Executive Director ISBM, will  summarize key insights and highlights from the ISBM Member's Meeting, "Analysis, Analytics & Answers - B2B." Based on one of the key challenges identified by the ISBM B2B Leadership Board (including CMO's from Member firms and lead academic researchers), this meeting will focus on how to deal with the flood of information, data and communication that B2B marketers grapple with.  You’ll hear what leading-edge firms are doing, how they got started, and what helpful tips and approaches have been taken.  Case studies from Emerson, Parker Hannifin, WESCO, Teradata, Dell, GE, RGL Forensics and more!  You will also hear insights and direction from leading B2B academic researchers and thought leaders on mobilizing analytics.

Formats Available: Live Webcast
Original Webinar Date: April 14, 2015
MORE INFOMORE INFO ISBM Webinar - Overview of March Member
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