ISBM Knowledge Community

Welcome to the ISBM knowledge community!

In this new "place," we'll be assembling knowledge resources on B-to-B Marketing for ISBM Members - resources created with your support. And more!

We hope to grow this into interactive site for the advancement of the practice of business marketing. A place to share news and views, fresh insights from the field, benchmarking case discussions, and to build personal friendships across the business marketing community.

Please: come, learn, discuss, contribute!

Upcoming Live Webinars
(2010-10-12) Generate True Value Through Intellectual Property Business Intelligence
The flattening of the world has occurred from a business and global trade perspective and served as a catalyst for global innovation.  A view of the world through the perspective of intellectual property (IP) on growth and future opportunity can reveal many interesting insights.
 
Hosted by Innography, this webinar will feature how you can leverage intellectual property business intelligence as an instrument of corporate strategy for effectively maximizing the ROI from your IP investments while building a distinctive capability that can drive growth and profits.
 
As a unique IP business analytics tool, Innography provides rapid and relevant insights based on the automatic correlation of patent, trademark, legal, financial and other key information.  Powerful real-time visualizations are able to instantly address important business issues like:
 
•    How well are my products and brands protected by patents?
•    What patents can I leverage to protect my products?
•    How do I know who is infringing on my intellectual property?
•    What trends are emerging and who do I need to monitor?
•    How can I confidently bring new products to market?
 
These and other business issues will be highlighted in the webinar through actual use case scenarios.
Formats Available: Webinar
Original Webinar Date: 10-12-2010
On-Demand Release Date: October 13, 2010
MORE INFO
(2010-11-09) Meeting the Challenges of Growth in the ‘New Normal’: Part 3
Join ISBM and Deloitte for a four-part series focused on the challenges of growing in the aftermath of the recent downturn and the lasting structural changes that result.  The series will start by diving into the question of what ‘Value” means in the post down-turn economy after customers have had to do less with less.  Will they return to their old buying patterns or will there be lasting changes to the definitions of Value? 

Part 3: Where did my customers go?  Dealing with migration of manufacturing for B2B suppliers

During the recent downturn many factories shut down or cut out lines.  The downturn may have only accelerated a shift that was eventually going to happen anyway.  Many of those assets that were curtailed were older or less competitive facilities that may not ever re-start given the capacity overhang in some parts of industry and the lower cost production economics in developing parts of the world.  If that production move becomes permanent, as it has in other industries following major disruptions, what are the implications for the suppliers to those industries?

•    Are suppliers prepared to follow their customers?
•    How does the move of my customer’s center of gravity effect how I operate? 
•    How do I properly service a satellite that may now be the mother ship?
•    How do you migrate your own assets that may soon face the same fate as those of my customers?
Formats Available: Webinar
Original Webinar Date: 11-09-2010
MORE INFO
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