ISBM Knowledge Community

Welcome to the ISBM knowledge community!

In this new "place," we'll be assembling knowledge resources on B-to-B Marketing for ISBM Members - resources created with your support. And more!

We hope to grow this into interactive site for the advancement of the practice of business marketing. A place to share news and views, fresh insights from the field, benchmarking case discussions, and to build personal friendships across the business marketing community.

Please: come, learn, discuss, contribute!

Upcoming Live Webinars
Collapse Growth Priorities

Overview:  Today, for many firms, the focus has once again shifted to growth, reflecting the expectations of investors and executives alike.  But for many firms, it is always a challenge to accurately assess the growth potential that exists across a firm’s various business units and market segments.  Given the reality of scarce resources for investment, it is critical to be able to spotlight the initiatives on which management should focus its attention and funding. 


Peter Drucker once observed “Whenever you see a successful business, someone once made a courageous decision.”  Placing bets as to where growth can be realized will always require a bit of courage, but a systematic approach to assessing growth potential can yield insights that clarify choices and lessen the extent to which the leaders of the business feel that they are in fact gamblers.


This webinar focuses on research efforts that have been translated into a process for gaining insights about growth priorities.  Insights gained from this research include ones that focus key factors that characterize the market environment in which each business unit operates and at other factors that characterize the strength of the position held by those business units vis-à-vis its competitors and in relationship to market and customer priorities.


Who Should Participate
:

  • Strategic Planners
  • Marketing Leaders
  • Individuals Responsible for the Firm's Planning Processes
  • Growth Managers within a Firm’s Business Units
  • Individuals Involved with Setting Priorities for New Markets and for Product Development

 
Background Reading (Articles available on www.isbm.com)

  • Growth Choices:  Which Business Units Offer the Greatest Potential, Business Excellence, January 2013. 
  • Too Many Priorities Means No Priorities, Industrial Management, March/April 2013

Formats Available: Live Webcast + Streaming
Original Webinar Date: June 18, 2015
On-Demand Release Date: June 19, 2015
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